MassArt x Primark

“Nouveau Romantics” FW23

Nouveau Romantics is a womenswear collection for Primark that finds the beauty in contradiction. Drawing on the visual language of ‘modern goth’, this collection pairs bold botanical prints with structured silhouettes, layering corsetry, lace, and fluid bias-cut forms against sharp tailoring.

 The muted palette of black, ecru, and sage is punctuated by graphic florals, creating a wardrobe that feels simultaneously brooding and romantic. 

Designed for the woman who dresses with intention, Nouveau Romantics brings an editorial edge to the everyday.

The collection placed in the Top 5 finalists.

Custom textile print designed for the collection

Merchandising concepts

Color renders of proposed looks